How can PRM drive the franchise market in Poland?

by Wojciech Zarębski on January 25, 2024

At the beginning of 2023,there were about 1,350 franchise networks in Poland. This market is still growing, which means an increase in demand for CRM class technological solutions, but tailored to the needs of partner networks.

What is PRM?

PRM (partner relationship management) is nothing more than a set of tools and software used by companies to ensure smooth relations between the franchisor and the franchisee. PRM can range from simple contact management methods to complex and advanced technologies.

Good communication between contractors provided by PRM is the basis for partner network management. What’s more, the system also offers sales support, e.g. through ongoing determination and adjustment of daily activities and KPIs to the company’s strategic goals. This provides an advantage over the competition, which has to prepare everything manually or hire additional people to perform activities automated by PRM. Therefore, it is not surprising that solutions facilitating work in the franchise model are becoming more and more popular. According to the Futuremarketinsights.com portal, the total value of the PRM market in 2023 was 1,302.7 million USD. It is estimated that by 2033, the PRM market will reach a value of 4,676.1 million USD.

– In Poland, franchising as a business model is becoming more and more popular every year. The number of stores and networks is growing. A good example is the Żabka network, which already has over 10,000 stores – convinces Wojciech Zarębski, CEO of Power PRM.

The Power PRM expert points out that maintaining the consistency of communication, information flow, e.g. about orders and sales data, may be a challenge for extended franchise networks.

– By implementing PRM software, know-how, and well-thought-out and optimized schemes that automate business processes, the quality of cooperation between business partners is improved. And this, of course, translates into the level of services provided. Don’t forget to save time and money too – he adds.

First steps when choosing a PRM system

Zarębski emphasizes that the effective introduction of PRM begins with building mutual trust between the franchisee and the franchisor. Collaboration between partners requires clear expectations and frequent communication. At the beginning, goals should be outlined so that everyone knows how to evaluate progress and react in time to possible emergencies, e.g. shortages in supplies or the need to quickly withdraw one of the products from sale.

– The next step is to choose tools tailored to the needs of a specific franchise. A PRM solution can leverage cloud technology and aims to improve the efficiency of daily work. A good platform should streamline project implementation, marketing budgeting, facilitate audits and business reviews, as well as define and verify common business goals.

According to the specialist from Power PRM, this type of software enables smooth, fast communication and information exchange, a dashboard function for monitoring results and key performance indicators, and the ability to integrate with other business tools. The platform also provides the opportunity to manage documents and implement joint initiatives at the interface between the franchisor and the franchisee.

The PRM system takes into account many factors such as industry, budget, implementation requirements, and even specific strategies that will be followed by partners. It is also worth paying attention to the integration of new software with existing solutions. For example, if a company utilizes CRM tools on the Dynamics 365 platform, choosing the PowerPRM solution would be a natural and highly effective step.

Changing the rules of the game - how not to stay behind the others?

Partner relationship management in the franchise model is becoming more automated, offering more and more opportunities to use business analytics, personalization. Therefore, companies using modern PRM systems are able to stay ahead of the competition.

Access to know-how, training, control of franchisees, settlement of monthly goals and KPIs, legal and accounting care – these are all tasks that the franchisor undertakes. Of course, he can choose to handle all these processes manually, but then he will have to be prepared to incur significant costs. A better idea is to focus on automation and investment in PRM technology.

– PRM is a real game changer in running a franchise – assures Wojciech Zarębski. – It’s like switching from an old Maluch to the latest Tesla model. This and that is theoretically a car, but the sensations offered, the level of safety and the possibilities are completely different. The same is true when we compare PRM technology with traditional methods of cooperation between franchise partners. PRM is a step forward and a way to look for new, innovative opportunities to appear on the market. Partner relationship management can help a company grow its customer base, scale up quickly, and bring new ideas to life – he adds.

The last important advantage of PRM systems is the ability to connect them with CRM, i.e. customer relationship management. Only with full technological support, both in terms of contractors and target recipients of our services, can we talk about a real change in the rules of the game. No prisoners are taken in business. A franchisor who misses the moment to introduce modern solutions in his company can be sure that his competition will not make the same mistake.

How can PRM drive the franchise market in Poland?

You read:

What is PRM?

First steps when choosing a PRM system

Changing the rules of the game - how not to stay behind the others?

See the latest insights from PowerPRM

How does the business review and audit module function on the PowerPRM platform?

How to strategically build competitive advantage through effective supplier relationship management with PowerPRM technology?

3 ideas for optimizing sales in the franchise network thanks to PRM