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7 key areas of franchise network operation that will be improved by the PRM solution
by Kamil Kłosiewicz on March 6, 2024 You read:
7 key areas of franchise network operation that will be improved by the PRM solution
Agile management of franchise networks is the starting point for their effective functioning, even with a large dispersion. Using PRM (Partner Relationship Management) tools, franchise chains can improve their current activities and ensure further development.
PRM is an IT system facilitating building a network based on a franchise or partnership model, as well as comprehensive management of it. It is designed specifically with such a business model in mind, thanks to which it responds to the needs and eliminates bottlenecks in managing a hundred or even thousands of points.
What areas of franchise network operation can be improved by PRM?
The PRM system allows franchise networks to collect data about their partners in one place. Partner activity and their identification data are visible in real time. The tool increases knowledge about the franchisee and allows better communication.
Using PRM tools will allow you to expand your knowledge about your business partner and gather it in one place. By gaining valuable data, the franchisor can prepare an interesting offer that encourages cooperation and a strategy for joint activities – argues Kamil Kłosiewicz, Solution Architect at PowerPRM.
Internal communication
When creating a franchise network, internal communication with both individual partners and the entire group is important. PRM can do it. Accelerating the handling of requests and eliminating the risk of missing messages improves existing communication with partners. At the same time, the tool allows you to send materials to all or selected groups of partners.
Marketing
Marketing activities are extremely important in the functioning of the franchise network. Thanks to the option of providing promotional materials for franchisees, communication of all partners is uniform. By creating consistent visual branding, the franchisor gains the ability to control the appearance of marketing materials and how they are posted and distributed. PRM saves time and eliminates the need to engage many experts in marketing activities.
Audits / Review
When working with partners, it is important to control and analyze the implementation of standards of activities and detect gaps in the organization of work. The module, which is part of PRM, allows you to conduct an audit of franchisees’ activities. The tool allows not only to avoid delayed reactions, but also to reduce costs.
Using the tools offered by PRM, franchise networks have the opportunity to solve all business and accounting doubts. Control of partners’ activities is the basis for the proper functioning of the network – says Kłosiewicz.
Documentation
It is worth keeping all documents of franchise networks in one place. With the help of PRM, documentation can be stored in a dedicated system. In addition to storing files, the tool allows you to transfer them between users.
Motivating employees
The motivation of employees is extremely important if we want to constantly develop the franchise network and new partners. Also in this area, PRM gives the opportunity to take effective steps and encourage employees to act. The platform makes it possible to conduct competitions in a way that is clear to everyone.
Data acquisition
Franchise networks with the help of PRM can acquire previously unavailable knowledge. It will not only improve the company’s offer, but will also allow you to get to know partners and customers better and improve all processes. The tool gives you the opportunity to collect data from selected groups through surveys on any topic.
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