According to the report prepared by the Polish Franchisor Organization, there are currently as many as 1,350 brands operating in the partnership model on the Polish market, and the number of their outlets has long exceeded 85,000 and is still growing. The PRM (Partner Relationship Management) technology, which allows to increase the potential of the partner network, can help in the further development of companies operating in the franchise model.
Improving communication within the organization and in cooperation with partners is one of the keys to the success for companies operating in the partner model. By improving the flow of information, you can save time and money, and act more efficiently.
– We see great potential in gamification, it is one of the strong business trends. Competition naturally inspires people to act and introduces an element of fun to work, says Zarębski. – We will not implement gamification mechanisms on our platform right away, but this is an interesting direction in which we would definitely like to go in the future – emphasizes the head of PowerPRM.
According to Statista, more than 3 billion people worldwide play video games, and this trend has led to the growing popularity of gamification models in various industries. It is expected that by 2027, gamification will grow at a rate of 26.5% per year, and companies that implement it will record a several hundred percent increase in conversion rates.
Ensuring the smoothness of business processes is one of the most important problems in companies operating in the network model. They should be designed in such a way as to best manage the available resources. The PRM technology helps in optimizing processes.
– Engaging the team in processes that can be easily automated is a real loss of potential for the entire network – notes Wojciech Zarębski. – A well-designed and automated process has a low error rate. In the case of the traditional model, there is also the human factor – someone enters something wrong or attaches the wrong document and the process does not work as it should. It is better to free people’s time for more important activities that affect business development, and intelligently automate the processes they were involved in on the PRM platform – the expert suggests.
The automation of business processes also translates into more effective management of tasks and projects in relations with individual partners. Operations can be performed faster because there is no need to wait for someone on the other side to perform an action that can eventually be automated.
PRM is a tool that offers organizations an overview of the full lifecycle of partners. This means that they do not have to prepare as many reports and documents, because most of the information can be found on the platform. This approach increases the transparency of the functioning of the entire organization, which can positively affect the level of trust of partners. As Wojciech Zarębski says, the key to building loyalty is getting to know each other’s expectations. This allows you to later select the appropriate modules within the ready-made PRM platform or design a system that takes into account the specific needs of the organization
– The PRM platform can automatically signal risks and negative trends as it consolidates information from multiple sources. If irregularities are detected, audits and inspections can be planned to help eliminate undesirable phenomena – emphasizes the CEO of Power PRM.
The rapid development of franchise and partner networks must be accompanied by easily scalable technology such as PRM. The creators of this platform assumed in advance that organizations operating in this model would need support in expansion planning and full support for new partners in the event of the implementation of these plans. The modular design of the solution means that each client, with the substantive support of PowerPRM consultants, can develop a platform that best suits his needs. If, as a result of the business development of the network, these priorities change, nothing stands in the way of redesigning the platform.
– The great advantage of the PRM platform is the streamlined process of implementing a partner to the network based on a defined path, as well as a fully automated way of managing the organization, regardless of the number of entities that create it – notes Wojciech Zarębski. – We have created a ready-made PRM-class solution, which is characterized by high flexibility and scalability, and these play a key role in a business carried out in the network model – concludes the head of Power PRM.
