{"id":3804,"date":"2026-02-24T23:55:59","date_gmt":"2026-02-24T22:55:59","guid":{"rendered":"https:\/\/powerprm.com\/jak-prm-moze-podniesc-rentownosc-aptek-sieciowych\/"},"modified":"2026-02-26T12:00:52","modified_gmt":"2026-02-26T11:00:52","slug":"jak-prm-moze-podniesc-rentownosc-aptek-sieciowych","status":"publish","type":"post","link":"https:\/\/powerprm.com\/pl\/jak-prm-moze-podniesc-rentownosc-aptek-sieciowych\/","title":{"rendered":"Jak PRM mo\u017ce podnie\u015b\u0107 rentowno\u015b\u0107 aptek sieciowych?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3804\" class=\"elementor elementor-3804 elementor-1943\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93524ea elementor-section-boxed elementor-section-height-default elementor-section-height-default syd-sticky-section-no\" data-id=\"93524ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98086ac elementor-hidden-mobile syd-sticky-section-no\" data-id=\"98086ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f62265f sticky-menu elementor-section-boxed elementor-section-height-default elementor-section-height-default syd-sticky-section-no\" data-id=\"f62265f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0de9eac syd-sticky-section-no\" data-id=\"0de9eac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2229efb syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"2229efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Czytasz:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de32c7e syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"de32c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jak PRM mo\u017ce podnie\u015b\u0107 rentowno\u015b\u0107 aptek sieciowych? <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6e1c0 syd-sticky-section-no elementor-widget elementor-widget-html\" data-id=\"fc6e1c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"progress-bar-content\"><div id=\"progress-bar\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb66af elementor-align-start sidebar-anchor-menu elementor-icon-list--layout-traditional elementor-list-item-link-full_width syd-sticky-section-no elementor-widget elementor-widget-icon-list\" data-id=\"5fb66af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#pharmacy-networks\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sie\u0107 aptek<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#challenges\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wyzwania<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#prm-benefits\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Benefity PRM<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a598400 syd-sticky-section-no\" data-id=\"a598400\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ee6be syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"f2ee6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bran\u017ca farmaceutyczna ro\u015bnie niezwykle dynamicznie &#8211; zar\u00f3wno w Polsce, jak i na \u015bwiecie. W naszym kraju jest prawie 13 tysi\u0119cy stacjonarnych aptek, ale tylko nieca\u0142e 4 tysi\u0105ce nale\u017cy do os\u00f3b indywidualnych, a reszta plac\u00f3wek prowadzona jest w modelu sieciowym. Pokazuje to, jak du\u017cy jest potencja\u0142 na tym rynku dla rozwi\u0105zania Partnership Relations Management (PRM) stworzonego do zarz\u0105dzania biznesami w modelu rozproszonym.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f22e6 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"00f22e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Z danych firmy IQVIA Poland wynika, \u017ce aktualnie w Polsce dzia\u0142a 12 887 aptek i punkt\u00f3w aptecznych. Rynek ma charakter rozproszony i wi\u0119kszo\u015b\u0107 (5951) nale\u017cy do 328 sieci licz\u0105cych powy\u017cej 5 plac\u00f3wek. 17 najwi\u0119kszych firm prowadz\u0105cych co najmniej 50 aptek dysponuje \u0142\u0105cznie 2996 punktami, co odpowiada 35% rynku. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8145ce7 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"8145ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W kraju spada liczba indywidualnych aptek, natomiast wci\u0105\u017c przybywa aptek prowadzonych pod szyldami sieci. ylko w ci\u0105gu 2022 roku liczba plac\u00f3wek indywidualnych spad\u0142a o 292, przy jednoczesnym wzro\u015bcie plac\u00f3wek sieciowych o 46, mimo ogranicze\u0144 prawnych zwi\u0105zanych z ich uruchamianiem.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa84336 syd-sticky-section-no elementor-widget elementor-widget-image\" data-id=\"aa84336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"466\" src=\"https:\/\/powerprm.com\/wp-content\/uploads\/2023\/03\/pharmacy_post.jpeg\" class=\"attachment-full size-full wp-image-3793\" alt=\"\" srcset=\"https:\/\/powerprm.com\/wp-content\/uploads\/2023\/03\/pharmacy_post.jpeg 1000w, https:\/\/powerprm.com\/wp-content\/uploads\/2023\/03\/pharmacy_post-300x140.jpeg 300w, https:\/\/powerprm.com\/wp-content\/uploads\/2023\/03\/pharmacy_post-768x358.jpeg 768w, https:\/\/powerprm.com\/wp-content\/uploads\/2023\/03\/pharmacy_post-230x107.jpeg 230w, https:\/\/powerprm.com\/wp-content\/uploads\/2023\/03\/pharmacy_post-350x163.jpeg 350w, https:\/\/powerprm.com\/wp-content\/uploads\/2023\/03\/pharmacy_post-480x224.jpeg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb926b6 syd-sticky-section-no elementor-widget elementor-widget-menu-anchor\" data-id=\"fb926b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"pharmacy-networks\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0792ac1 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"0792ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak dzia\u0142aj\u0105 apteki sieciowe? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186e55c syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"186e55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFranczyzy apteczne funkcjonuj\u0105 w oparciu o ugruntowany model biznesowy, kt\u00f3ry \u0142\u0105czy lokalne marki aptekarzy z korzy\u015bciami p\u0142yn\u0105cymi z mo\u017cliwo\u015bci\u0105 wykorzystania znanej i zaufanej marki, co u\u0142atwia zdobycie sta\u0142ych klient\u00f3w. \n\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76fc1a syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"f76fc1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t \n\nW sektorze aptek istotn\u0105 rol\u0119 odgrywaj\u0105 przepisy i normy prawne, kt\u00f3re dotycz\u0105 bran\u017cy farmaceutycznej. W Polsce ceny cz\u0119\u015bci lek\u00f3w regulowane s\u0105 przez Ministerstwo Zdrowia, kt\u00f3re odpowiada r\u00f3wnie\u017c za proces ich refundacji. W 2017 roku wprowadzono ustaw\u0119 \u201eApteka dla aptekarza\u201d, kt\u00f3ra dopuszcza prowadzenie apteki jedynie przez farmaceut\u0119. W sierpniu 2023 roku Sejm przyj\u0105\u0142 jej nowelizacj\u0119, w kt\u00f3rej wskaza\u0142, \u017ce jedna uprawniona osoba mo\u017ce prowadzi\u0107 maksymalnie cztery apteki. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ccaf0 syd-sticky-section-no elementor-widget elementor-widget-menu-anchor\" data-id=\"32ccaf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"challenges\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8acc08 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"d8acc08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Z jakimi wyzwaniami mierz\u0105 si\u0119 apteki sieciowe? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4afb634 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"4afb634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apteki, zar\u00f3wno te niezale\u017cne, jak i sieciowe, spotykaj\u0105 si\u0119 z r\u00f3\u017cnorodnymi przeszkodami w dynamicznym \u015brodowisku zdrowotnym i biznesowym. Jednak bez wzgl\u0119du na to, na jakim kontynencie s\u0105 po\u0142o\u017cone i ile kilometr\u00f3w je dzieli, wyzwania s\u0105 do siebie zbli\u017cone. Poni\u017cej wymieniamy kilka z nich. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2091ff syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"e2091ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wydatki <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b89fa7 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"1b89fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zmiany cen lek\u00f3w oraz koszt\u00f3w prowadzenia aptek mog\u0105 wp\u0142ywa\u0107 na rentowno\u015b\u0107 dzia\u0142alno\u015bci. Apteki franczyzowe musz\u0105 monitorowa\u0107 koszty i cenowo ze sob\u0105 konkurowa\u0107, jednocze\u015bnie zapewniaj\u0105c wysok\u0105 jako\u015b\u0107 us\u0142ug. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eadd1f syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"6eadd1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Normy i przepisy prawne <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d7f48 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"d8d7f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wprowadzane przepisy dotycz\u0105ce farmacji mog\u0105 by\u0107 skomplikowane i podlega\u0107 zmianom. Apteki franczyzowe powinny stale monitorowa\u0107 zmiany prawne i dostosowywa\u0107 swoje dzia\u0142ania do obecnych wymaga\u0144. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1fde4 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"1b1fde4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pracownicy <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cadd5 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"37cadd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Znalezienie i zatrzymanie wykwalifikowanych farmaceut\u00f3w oraz personelu jest wyzwaniem, zw\u0142aszcza w kontek\u015bcie zmieniaj\u0105cych si\u0119 standard\u00f3w, a tak\u017ce rosn\u0105cych oczekiwa\u0144 dotycz\u0105cych obs\u0142ugi klienta. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-988a084 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"988a084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zarz\u0105dzanie operacyjne <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c54cb syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"48c54cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mo\u017ce sta\u0107 si\u0119 skomplikowane, gdy w sieci pojawia si\u0119 coraz wi\u0119cej aptek. Dba\u0142o\u015b\u0107 o dost\u0119pno\u015b\u0107 lek\u00f3w, kontrola zapas\u00f3w, zarz\u0105dzanie personelem i utrzymanie sp\u00f3jnej jako\u015bci obs\u0142ugi s\u0105 kluczowe dla dzia\u0142ania aptek franczyzowych. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3d784 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"ff3d784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Innowacje i technologie <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2457cee syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"2457cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To g\u0142\u00f3wnie proces cyfryzacji aptek (elektroniczne recepty, systemy zarz\u0105dzania danymi pacjent\u00f3w czy nowoczesne platformy e-commerce). Umiej\u0119tne wykorzystanie technologii mo\u017ce poprawi\u0107 efektywno\u015b\u0107 operacyjn\u0105. Na sektor farmaceutyczny wp\u0142ywa tak\u017ce popularno\u015b\u0107 e-handlu. Pacjenci mog\u0105 zamawia\u0107 leki i produkty zdrowotne online, co sprawia, \u017ce dost\u0119p do potrzebnych produkt\u00f3w jest \u0142atwiejszy i wygodniejszy. Wykorzystanie analizy danych i sztucznej inteligencji pozwala na przewidywanie trend\u00f3w w zapotrzebowaniu na leki oraz optymalizacj\u0119 proces\u00f3w logistycznych. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46a4b0 syd-sticky-section-no elementor-widget elementor-widget-menu-anchor\" data-id=\"f46a4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"prm-benefits\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f83634 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"4f83634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Jakie korzy\u015bci mo\u017ce przynie\u015b\u0107 wdro\u017cenie PRM w sieci aptek? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0b0f6 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"0d0b0f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PRM to modu\u0142owa platforma, kt\u00f3ra umo\u017cliwia pe\u0142n\u0105 integracj\u0119 wszystkich partner\u00f3w i punkt\u00f3w sprzeda\u017cy. Ka\u017cdy jej modu\u0142 wspiera inny obszar zarz\u0105dzania sieci\u0105. Od akwizycji czy sprawdzenia potencja\u0142u nowego punktu po maksymalizacj\u0119 sprzeda\u017cy i optymalizacj\u0119 zysku. Wdro\u017cenie takiego systemu do sieci aptek sieciowych mo\u017ce przynie\u015b\u0107 wiele korzy\u015bci zar\u00f3wno dla franczyzodawcy, jak i dla franczyzobiorc\u00f3w. Poni\u017cej przedstawiamy wybrane obszary, kt\u00f3re mo\u017cna usprawni\u0107 platforma PRM. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b22fc7 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"8b22fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lepsza komunikacja z partnerami<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63e4d3 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"e63e4d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rozwi\u0105zanie umo\u017cliwia sp\u00f3jn\u0105 komunikacj\u0119 mi\u0119dzy franczyzodawc\u0105 i franczyzobiorc\u0105. To pozwala na bie\u017c\u0105ce dzielenie si\u0119 informacjami, wskaz\u00f3wkami czy nowo\u015bciami. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f47b31 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"8f47b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zarz\u0105dzanie operacyjne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9eb9ac syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"a9eb9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>System PRM mo\u017ce integrowa\u0107 r\u00f3\u017cne aspekty zarz\u0105dzania aptekami franczyzowymi, takie jak planowanie, koordynacj\u0119 i wdro\u017cenie promocji. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb9056 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"ddb9056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unifikacja narz\u0119dzi w ramach jednej sieci<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8339b66 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"8339b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPlatforma umo\u017cliwia dost\u0119p do plik\u00f3w, repozytorium wiedzy, materia\u0142\u00f3w marketingowych, kt\u00f3re pomagaj\u0105 w lepszym prowadzeniu apteki. Dzi\u0119ki temu franczyzobiorcy mog\u0105 korzysta\u0107 ze sprawdzonych rozwi\u0105za\u0144 i najlepszych praktyk, a apteki utrzyma\u0107 sp\u00f3jno\u015b\u0107 i jako\u015b\u0107. \n\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdecb59 syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"cdecb59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monitorowanie wydajno\u015bci<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ab6a9 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"23ab6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>System PRM mo\u017ce dostarcza\u0107 do franczyzodawcy dane dotycz\u0105ce wydajno\u015bci i wynik\u00f3w plac\u00f3wek w ca\u0142ej sieci. To pozwala na analiz\u0119 i ocen\u0119 osi\u0105ganych rezultat\u00f3w oraz identyfikowanie obszar\u00f3w, kt\u00f3re wymagaj\u0105 poprawy. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bb70d syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"b6bb70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monitorowanie wydajno\u015bci<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93d59c syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"a93d59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSystem PRM mo\u017ce dostarcza\u0107 do franczyzodawcy dane dotycz\u0105ce wydajno\u015bci i wynik\u00f3w plac\u00f3wek w ca\u0142ej sieci. To pozwala na analiz\u0119 i ocen\u0119 osi\u0105ganych rezultat\u00f3w oraz identyfikowanie obszar\u00f3w, kt\u00f3re wymagaj\u0105 poprawy. \n\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-388a36f syd-sticky-section-no elementor-widget elementor-widget-menu-anchor\" data-id=\"388a36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"fourth\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8c53c syd-sticky-section-no elementor-widget elementor-widget-heading\" data-id=\"4c8c53c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Podsumowanie <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbabdee syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"dbabdee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wprowadzenie systemu PRM mo\u017ce przyczyni\u0107 si\u0119 do usprawnienia zarz\u0105dzania oraz wsp\u00f3lnej efektywno\u015bci w ca\u0142ej sieci aptek franczyzowych. To narz\u0119dzie, kt\u00f3re mo\u017ce skutecznie integrowa\u0107 r\u00f3\u017cne aspekty dzia\u0142alno\u015bci, powoduje zwi\u0119kszenie konkurencyjno\u015bci i wp\u0142ywa na sukces ca\u0142ej sieci. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6d1c9 syd-sticky-section-no elementor-widget elementor-widget-text-editor\" data-id=\"1d6d1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Klienci aptek w ramach jednej sieci oczekuj\u0105 tych samych do\u015bwiadcze\u0144 &#8211; nawet w plac\u00f3wkach oddalonych od siebie o 500 km. Przyzwyczajenie do uk\u0142adu p\u00f3\u0142ek czy oferta produkt\u00f3w wp\u0142ywa na wyb\u00f3r wybory konsumenckie. Skontaktuj si\u0119 z naszymi ekspertami i dowiedz si\u0119, jak mo\u017cemy wprowadzi\u0107 system PRM do Twojej sieci aptek. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bran\u017ca farmaceutyczna ro\u015bnie niezwykle dynamicznie &#8211; zar\u00f3wno w Polsce, jak i na \u015bwiecie. W naszym kraju jest prawie 13 tysi\u0119cy stacjonarnych aptek<\/p>\n","protected":false},"author":10,"featured_media":3770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[21,7],"tags":[27,33,28,29,37,30,31,32],"class_list":["post-3804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozwiazanie","category-solutions","tag-marketing-development-funds","tag-partner-channel-pl","tag-partner-network","tag-partner-onboarding","tag-partner-onboarding-2","tag-partner-portal","tag-partner-relationship-management","tag-relationship-management-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak PRM mo\u017ce podnie\u015b\u0107 rentowno\u015b\u0107 aptek sieciowych? - PowerPRM<\/title>\n<meta name=\"description\" content=\"Jak PRM mo\u017ce podnie\u015b\u0107 rentowno\u015b\u0107 aptek sieciowych? - Business development, expansion, communication, sales and marketing support. 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